News and Events

Emmy Award for Creative Old Girl

Kylie Matulick from the Class of 1988, together with partner Todd Muller, joint art directors at multimedia design agency PSYOP, recently received an Emmy for "most outstanding TV Commercial" in the USA market for 2009 for their imaginative and visually stunning "Coke Heist". The commercial debuted during the 2009 Super Bowl, which had one of the largest TV audiences in US history, with over 150 million viewers.

Kylie said that a friend once told her to, "dream big and that if it doesn't scare the heck out of you, it's not worth doing". This great advice has certainly inspired Kylie, and ten years on, PSYOP, the multimedia design company she co-founded with five friends in New York, employs 100 "wildly creative" people and is one of the leading animation studios for TV commercials in the USA. The substantial portfolio of commercials created by PSYOP covers a who's who of US and International clients including their classic piece "Drift" for Bombay Sapphire and their Coke "Happiness Factory" commercial that was nominated for an Emmy in 2008.

Kylie, who in 2007 was nominated in Creativity magazine as one of the top 50 creative people the USA, said that she and Todd never expected to win. "We've won quite a few awards in the commercial industry, but to be recognised in the mainstream with an Emmy is just fantastic."

"We make commercials for a living and make ad space more exciting to watch. I feel we have definitely contributed to the global creative community," said Kylie.

For this remarkable Old Girl who describes herself as "a bit of a day dreamer", working in a creative field is perfect. "It's all about going to different places in your head, imagining unseen worlds and abstract concepts, but having the focus and determination to turn those random thoughts into something tangible."

"I have mostly felt that I could achieve anything I wanted," says Kylie, who adds that she felt protected from negative cultural stereotypes, particularly at Mentone Girls' Grammar School which "supports a broader more confident vision for women".

"I think it's important to follow your interests and figure out how to turn it into a career, because to be really good at what you do, and to find success, you have to work hard and spend lots of sleepless nights doing it, but it's all worth it!"

We are delighted Kylie has found happiness and success in a career that she loves and we wish her all the very best for the future.